The Importance And Usefulness of Blogging Beyond Tomorrow
By Amy R. Derr
While websites are still a mainstay of the Internet, websites have never really enjoyed the kind of popularity that blogs have recently gotten. Blogging has become a real social phenomenon over the past few years and for good reason too.
Blogging makes it extremely easy for anyone to become an online publisher with its easy to use publishing platforms. This means, no more messing around with HTML coding, software problems or web design
issues. There’s no technical know-how needed to publish a blog. If
you have something to say, or a story to tell, just login to your blog
platform and post your blog entry. It’s then that the magic happens.
Anyone who’s subscribed to your blog, will then be immediately alerted
to your latest posting. How? It’s called RSS.
RSS, short for Really
Simple Syndication, is what makes blogs really useful and unique. RSS
makes it easy for anyone on the Internet to read your blog without even
having to visit your blog site. All your readers require is a blog
reader and your blog posts are automatically delivered to your subscribers’ blog readers via RSS, for them to read at their leisure. This is important if your blog subscribers are busy professionals
with very limited time on their hands. Instead of having to visit
numerous sites to get their information, they only have to fire up
their blog reader.
Here are 10 reasons why blogging is important and really useful to you beyond tomorrow:
- Blogging is an easy way to express yourself
- Blogging connects yourself with like-minded people
- Blogging platforms are really easy-to-use content management systems
- Blogging enables you to easily establish yourself as an expert in your field of interest
- Blogging makes use of word-of-mouth marketing and viral marketing to promote your products, or services far more efficiently than many other marketing methods can
- Blogging will eventually lead to your blog becoming an authority site, which will rank well in search engines
- Blogging makes your site sticky because of fresh, dynamic content
- Blogging builds communities
- Blogging can evolve into a large site where it can become a one-stop resource for your readers to conduct personal research
- Blogging will expand your network of friends, business associates and clients
But, where blogging really shines is in the business world. Marketers and entrepreneurs have witnessed first hand the usefulness
of blogging as a very powerful marketing tool. There are home-based
entrepreneurs who do nothing but blog and earn a very decent income
from it. In fact, blogging has become a necessary business strategy
for marketers and entrepreneurs who seek to boost their business growth. Because blogs
allow readers to interact with blog publishers by posting their
comments within the blog itself, blogs have become a very popular
medium for garnering feedback and researching consumers’ opinions.
Besides being a great customer
service tool, its ability to rank highly in search engines, attract
swarms of traffic, create advertising revenue, promote services and
generate sales has led to the growing importance
of blogs as a business tool. But, that’s not all. Web 2.0’s love
affair with social networking has driven bloggers to build communities
around their blog topics. Indeed, the culture of communities has been
around for eons, but it has only recently come of age on the Internet,
thanks once again to the power of blogging.
It’s for these very reasons that
corporations are quickly jumping on board the blogging train too.
Think about it, consumers are usually wary when corporations send out
press releases, as most of them have wised up to the fact that these
are usually well-disguised advertisements. Corporate blogs on the other
hand, tend to diffuse this cynicism as it puts a human face to
otherwise, faceless corporations. Corporations can use blogs as a CRM
strategy, engaging consumers in ways that were never before possible
with press releases, or billboards.
The beauty about blogging is that anyone, from a Fortune 500 company
to a high school kid can do it to make a difference in society. If a
child has something to say about saving the environment and making the
world a better place, he now can do it through blogging and draw the
attention of an audience the size of the entire planet.
If you have yet to start a blog,
it’s never too late to get started. There’s really no excuse why you
shouldn't start one today, whether it’s a business, corporate, or a
personal blog. Somewhere out there, someone is waiting to hear from
you.
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